The Lab: How We Work

Who Sarah, Marcus and Chloe Are

Sarah, Marcus and Chloe are personas. They're written by the person behind these sites, who would rather not be the face of it. So instead of one name on everything, he writes under three consistent bylines, each one covering the ground it says it covers.

Their lives are a mix of real and made up. Some of what you read about their homes, families, pets, routines and the small storylines that run through their posts comes from his real life. Some of it is invented, so the writing feels like a person talking to you rather than a textbook. We'd rather tell you that here than have you wonder.

What we don't make up is health. The writers don't claim health results of their own beyond what is true of the person behind them. When a post talks about someone's experience with a symptom or a change, it's one of two things:

• A story from someone in his life, told as that person's story.
• A pattern many of our readers have told us about.

When we write "our readers say," that always means several readers. Never one person's email turned into a trend.

The Three Writers

Sarah: "I'm your carnivore guide."
Sarah covers the health side: bloodwork, hormones, electrolytes, digestion, and what the research actually supports. She's the one who explains the why behind a change, in plain words.

Marcus: the practical planner.
Marcus covers the doing: meal prep, protein and portions, grocery budgets, training, and simple plans you can follow on a busy week.

Chloe: the community voice.
Chloe covers the everyday side: cravings, eating out, family dinners, holidays, and what readers report actually helps when real life gets in the way.

All three write for all three sites. Same team, different fuel.

How a Post Gets Made

We use AI to help draft articles and to help us sort through what comes in, like reader mail and survey answers. We're not hiding that, and here's exactly where the checks are.

Articles are checked against a written standard before they publish. That standard covers sourcing, reading level, and a house set of numbers we hold ourselves to, so one page doesn't contradict another. When something misses, we fix it. We don't claim one person reads every word of every article. On sites this size, that wouldn't be true.

Replies to your mail are different. Anything written to you personally is read and adjusted by a person before it goes out. If you wrote to us, a human read it and a human answered it.

What We Do With Your Replies and Survey Answers

When you reply to an email or answer a survey, it helps. It tells us what's confusing, what's working, and what to write next.

We only use those answers in aggregate, meaning we look at what many readers are saying together. We never quote you, and we never show your words on their own, on any of our sites or anywhere else.

Where the Information Comes From

None of our writers is a doctor, a dietitian, or a credentialed coach. What they know comes from publicly available research, published studies, and recorded talks from nutrition and medical conferences. They haven't attended those conferences. They've read the papers and watched the talks, the same way you could.

When something we've written turns out to disagree with good research, the research wins and we update the page.

Nothing on Carnivore Weekly, KetoDial or PescoDial is medical advice.

In Their Own Words

Each writer says the same thing differently. Here it is in their voices.

Sarah:
"I'm your carnivore guide on these pages, but I'm not a doctor and I'm not a dietitian. I read the research so I can explain it clearly. Your doctor knows your history, your bloodwork and your medicines. I don't. If you take any medication or have a diagnosed condition, please talk with them before you change how you eat."

Marcus:
"I'm good with plans, numbers and a shopping list. I'm not a doctor, a dietitian or a certified coach. A plan is only good if it's safe for you, so check with someone who knows your health before you start."

Chloe:
"I spend a lot of time reading what you all tell us, and I love it. But I don't have a medical degree, and a pattern lots of readers share still might not fit you. When in doubt, ask your doctor or pharmacist. They know you. I just know a lot of you."

Our Ground Rules

We share information, not prescriptions. We'll explain what the research suggests and how you might keep track of it. We won't tell you to take a specific dose of anything.

When it comes to your health, your own care team decides. If you're on medication or managing a condition, changes to how you eat should go through your doctor, pharmacist or dietitian first.

We tell you what's real and what isn't. The writers are personas. Some of their lives are borrowed and some are invented. The health stories are real, they belong to the people they came from, and "our readers say" always means more than one reader.

Your words stay yours. Replies and survey answers shape what we write, in aggregate only. Never quoted, never shown individually.

The Bottom Line

Sarah, Marcus and Chloe are how one person shares what he's learned about eating this way, across three sites, without putting his own face on it. The personas make the writing easier to read. The research is what we stand on.

If something we wrote helped you, confused you, or got it wrong, write to us. A person will read it.